Considering different points of views.



Two people stood firm, certain the ball was black or white—until movement revealed both were right. The lesson? Certainty often blinds us to the bigger picture.

Business as a Ball of Many Colors:
In deals, conflicts, or team disputes, we anchor ourselves to “our side” (budgets, timelines, priorities) and dismiss opposing views as “wrong.” Consider:

  • A founder insists on rapid scaling; their CFO advocates for caution. Both want the company to thrive.
  • A sales team pushes for discounts to close deals; finance resists to protect margins. Both aim for growth.
  • A negotiation stalls over terms: one side prioritizes flexibility, the other security. Both seek a sustainable partnership.

Empathy as Strategy:
The moment we step into another’s vantage point, conflict transforms:

  1. Ask, don’t assume: “What pressures are they facing that I don’t see?”
  2. Map their landscape: Their incentives, constraints, and unseen “black or white” truths.
  3. Reframe the problem: Instead of “Who’s right?” ask, “How do our truths combine to create a better solution?”

The Cost of Stubbornness:
Deals collapse when egos > curiosity. A startup once lost a key investor by dismissing concerns about unit economics as “short-sighted.” Only later did they realize the investor had been burned by similar models—knowledge that could have reshaped the pitch.

Your Turn to Reflect:

  • Recall a failed deal or conflict: What did the other side see that you initially ignored? How might acknowledging it earlier have changed the outcome?
  • Next time tensions rise: Pause. Physically shift seats (or mentally shift roles). Ask: “If I were them, what would I fear? Want? Need?”

Perspective isn’t just a tool—it’s a competitive edge. The ball is never just black or white. Master seeing all its colors, and you’ll unlock solutions (and relationships) others can’t.



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